The simple answer to this question is that they are offering
finance to their customers as a sales, marketing & deal closing
tool. It cements their relationships with their customers
because leasing finance can usually be offered the same day. The
customer is then more likely to return in the future because of
the financing is arranged with minimum hassles and no time
consuming trips to the bank manager. This type of financing
arrangement is known as a ā•Vendor Programā
Can I Offer ...
Consumer research site, moneynet, has published its seventh
online brochure in the series of personal finance product
guides. The student finance guide, collated by two graduates at
moneynet, was generated in response to requests moneynet
received from parents, students and prospective students who had
serious financial concerns about how to fund university.
Graduates are reportedly leaving university with debts of over
Ā£13,000. With the advent of Child Trust Funds as a long term
measure to ...
Do you often see print advertisements outdoors, as much as you
see Web advertisements when you surf through the Web? Iām pretty
sure that you have entirely different views and reactions upon
seeing and actually taking notice to these two different kinds
of advertising. The differences may vary in their use of color,
typefaces, and space.
Whatever else the difference is between Print Ads and Web Ads,
many would still prefer the traditional print advertisements in
order to promote their ...
Moneynet, the personal finance specialist, is expanding its
range of product guides to include financial lifestyle
information to appeal to families, students and other consumer
markets. Moneynet, the most established consumer research
website in the UK has taken the initiative in response to
concerns that consumers are becoming alienated by complex
The family finance guide is the sixth publication to be released
by moneynet and initially incorporates two sections, with ...
Many of the most memorable ad campaigns around tend to be funny.
Advertisers use this strategy to attract customers to their
product. Audiences like to be entertained, but not pitched.
People will pay more attention to a humorous commercial than a
factual or serious one, opening themselves up to be influenced.
The key to funny advertising is assuring the humor is
appropriate to both product and customer. The balance between
funny and obnoxious can often be delicate; and a marketer must
Getting a new business off the ground is a daunting prospect.
There are so many things to consider: office space, equipment,
personnel, and the all important advertising. Money is always
tight in the beginning, and quite often by the time that last
dollar is spent getting things up and running, the advertising
budget just isn't there. Not to worry. There are many great ways
of getting the word out about your business without spending a
fortune. In particular, press releases have long been ...
On one hand consumers are being universally criticised for
running up significant amounts of debt on credit cards, yet
conversely many companies are capitalising on the growing credit
card debt, from charities and political organisations to
football clubs, the Association of Surgeons and somewhat
ironically ActionAid, an international development agency whose
aim is to fight poverty worldwide.
Financial comparison site moneynet.co.uk provided 226 credit
cards in a general credit card search, ...
Are you starting a new business? Congratulations! Millions like
you are putting up their signs and welcoming customers for the
first time. With the economy swinging upward and even the
smallest business empowered by the Internet, there has never
been a better time to get started in your own venture.
However, without solid advertising and marketing, you won't get
customers. Even worse, you can spend a fortune on advertising in
the wrong places and you STILL won't get customers.
Here are four ...
The Internet has now become an official advertising medium. It
is so commonplace on the web that virtually every page has an ad
of some sort. Unfortunately, ubiquity does not translate to
acceptance, as some ads do affect and annoy people.
While it is a good way to earn some extra cash while running a
website, you should know beforehand which advertisements work
and which do not. Sometimes, some advertising tricks can
undermine both the advertiser and your siteās credibility ...
If you'd like to increase your sales and profits, two of the
best and most effective ways to advertise your business in
ezines are to:
1. Place top sponsor ads.
These ads are typically placed at the very top of the ezine you
purchase advertising ensuring that your ad will get noticed.
Many ezines also provide an archive of their past issues on
their websites which means that you can continue to get exposure
for your business even long after your ad is originally run.
When placing your ad, make ...