Your Competitors Offer Leasing Finance, you should ask yourself

The simple answer to this question is that they are offering finance to their customers as a sales, marketing & deal closing tool. It cements their relationships with their customers because leasing finance can usually be offered the same day. The customer is then more likely to return in the future because of the financing is arranged with minimum hassles and no time consuming trips to the bank manager. This type of financing arrangement is known as a •Vendor Program” Can I Offer ...


Moneynet tackles funding university with new student finance

Consumer research site, moneynet, has published its seventh online brochure in the series of personal finance product guides. The student finance guide, collated by two graduates at moneynet, was generated in response to requests moneynet received from parents, students and prospective students who had serious financial concerns about how to fund university. Graduates are reportedly leaving university with debts of over £13,000. With the advent of Child Trust Funds as a long term measure to ...


Successful Print Advertising Designs

Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I’m pretty sure that you have entirely different views and reactions upon seeing and actually taking notice to these two different kinds of advertising. The differences may vary in their use of color, typefaces, and space. Whatever else the difference is between Print Ads and Web Ads, many would still prefer the traditional print advertisements in order to promote their ...


Moneynet Takes Finance Personally

Moneynet, the personal finance specialist, is expanding its range of product guides to include financial lifestyle information to appeal to families, students and other consumer markets. Moneynet, the most established consumer research website in the UK has taken the initiative in response to concerns that consumers are becoming alienated by complex finance information. The family finance guide is the sixth publication to be released by moneynet and initially incorporates two sections, with ...


Humor in Advertising

Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences like to be entertained, but not pitched. People will pay more attention to a humorous commercial than a factual or serious one, opening themselves up to be influenced. The key to funny advertising is assuring the humor is appropriate to both product and customer. The balance between funny and obnoxious can often be delicate; and a marketer must be ...


A Great Press Release Can Really Get Your Business Noticed

Getting a new business off the ground is a daunting prospect. There are so many things to consider: office space, equipment, personnel, and the all important advertising. Money is always tight in the beginning, and quite often by the time that last dollar is spent getting things up and running, the advertising budget just isn't there. Not to worry. There are many great ways of getting the word out about your business without spending a fortune. In particular, press releases have long been ...


Ethical finance

On one hand consumers are being universally criticised for running up significant amounts of debt on credit cards, yet conversely many companies are capitalising on the growing credit card debt, from charities and political organisations to football clubs, the Association of Surgeons and somewhat ironically ActionAid, an international development agency whose aim is to fight poverty worldwide. Financial comparison site moneynet.co.uk provided 226 credit cards in a general credit card search, ...


How To Advertise Your New Business in Four Easy Steps

Are you starting a new business? Congratulations! Millions like you are putting up their signs and welcoming customers for the first time. With the economy swinging upward and even the smallest business empowered by the Internet, there has never been a better time to get started in your own venture. However, without solid advertising and marketing, you won't get customers. Even worse, you can spend a fortune on advertising in the wrong places and you STILL won't get customers. Here are four ...


Things To Keep In Mind When Advertising Online

/p> The Internet has now become an official advertising medium. It is so commonplace on the web that virtually every page has an ad of some sort. Unfortunately, ubiquity does not translate to acceptance, as some ads do affect and annoy people. While it is a good way to earn some extra cash while running a website, you should know beforehand which advertisements work and which do not. Sometimes, some advertising tricks can undermine both the advertiser and your site’s credibility ...


Two Top Ways To Promote Your Business In Ezines

If you'd like to increase your sales and profits, two of the best and most effective ways to advertise your business in ezines are to: 1. Place top sponsor ads. These ads are typically placed at the very top of the ezine you purchase advertising ensuring that your ad will get noticed. Many ezines also provide an archive of their past issues on their websites which means that you can continue to get exposure for your business even long after your ad is originally run. When placing your ad, make ...